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Vee Dub Logo-Day

South Africa held on May the 28th, 2011 an event to form a VW logo with
60 meters in diameter, formed by VW

Approximately 160 VW vehicles form the huge VW- Logo

South Africa is a country that built the Beetle and also has a great tradition of Fuscamania (Beetlemania). Unlike the VW of Brazil Volkswagen of South Africa demonstrates in practice to have much more respect and love for its own story, so that there is a small VW Museum. With a strong European influence the maintenance of traditions is an important value in the local culture. The Beetlemaniac movement is present and has already held large events, this is one of them.


The VW activist from Johannesburg, Pierre Eksteen, known as Bugger, assumed the responsibility to organize and the realization of the Vee Dub Logo-Day 2011, see how this happened. Before that South Africa has already formed two other logos, the last in2001, and he was also involved in these events.

Pierre Eksteen, known as Bugger

Pierre has extensive experience in events and had already organized, among others, the Bugfest in 2001 at the Kyalami Racetrack. He is known to be crazy about Beetles and that he spares no effort to demonstrate it. In 2010, encouraged by appeals from Beetlemanicas who participated in Kyalami, 2001 Bugfest, Pierre suggested to the Johannesburg and Volkswagen Beetle Club to carry out a new event, but his request did not get an echo at the time.

The Logo of 2001, held in Witbank, distant 100 km from Johannesburg
Heide-Marie Von Der Au ( a good friend who did the layout of the Engine Air-cooled VW farewell logo)

Heide-Marie Von Der Au publishes an Agenda for oldtimer fans called Motorheads, where events planned for the year are listed the, and in the end of 2010, when the 2011 edition was about to be closed, the club had not yet taken a decision on the execution of an event; then Pierre decided to go on with the event on his own risk and costs. But this time the choice fell over the formation of the VW Logo, an undertaking that is less complex than a complete Bugfest Show.

In early February 2011 and the Johannesburg Beetle Volkswagen Club had a General Assembly and Pierre’s two best friends, Harold van Herden, known as Bonny, and Deon Watson, were elected vice-president and organizer of events, respectively. And surprisingly, Pierre, even absent in the assembly, was also "elected" an event organizer! With this strategic move the club went into co-organizing an event that Pierre had been organizing and continues to call as only his ... But Pierre has decided to give a chance to the club that needed help to improve his image and let the club's name appear in conjunction with the event. In his position as the Beetle lover Pierre dreams of seeing the club strong and active as a decade ago. At that time Pierre and Bonny used to call themselves the "Herbie and Friends Social Club, that performed incredible events and charged no fees; and just organized social runs that every one really enjoyed.

The Bugger Transmissions chopped roof car

Pierre has a transport and Logistics Company and a company specialized in special transmissions for VW Beetles, with emphasis to equipment for competition. This is the Bugger Transmissions. This companies’ products demonstration car is a Beetle chopped roof, equipped with turbo and competition transmission that reaches 180 km/h in 3de gear.

The venue chosen for the event was the Riversandsfarm, Fourways, about 40 km north of Johannesburg, in the Gauteng province. This farm had a large enough space to house the giant logo with 60 meters in diameter. The marking of the logo for the event was made with the help of a drawing made by computer, in CAD, from an old VW Kombi front Logo, which was used as model. With the help of the computer the outer diameter was set and further measures to make the VW Logo were determined. To mark the track in which the cars should align with, Renay, Pierre’s wife, suggested using a lawn mower. A 30 meters log rope was tied to a small post stuck into the center of the planned logo and Pierre drove the lawn mower doing the outer circle. After that the rope was shortened to mark the inner circle. The other demarcations were made by means of triangulation. The process became more economical than the use of ink used for sports fields and it worked much better than in the previous two logos, were Pierre also was involved previously.

Renay, Bonny e Deon

According to Pierre he have organized 97% of the event starting with the choice of the venue, placement of the AD on Motorheads, marketing the event using the pamphlets created by Heide-Marie, and meeting with vendors interested in attending to the event. The race to get sponsorship was difficult and the three, Pierre, Deon and Bonny participated in this challenge. All three and another friend had to sponsor the trophies. Organize lucky draw prices; sort the trophy’s, and so on.

Trophies of the event were distributed to participants

The event occurred on a Saturday. On Thursday before the event a team, composed of Pierre, Deon and Bunny, with the help of Pierre’s gardener and a friend of his, have marked the logo. On Friday, the three friends went to many places seeking the sound equipment, tables and chairs, and all the equipment needed for such an event.
Two inflatable jumping castles were also borrowed to amuse the children. They were assembled to check whether they were in order. While the crew was marking no go areas with tape, someone turned off the compressor of one of the jumping castles, let the air out and robbed it. This seemed to be a bad omen for the event ... But, luckily, it was not.

In trophy’s detail we see: a citation to the South African Guide-Dogs Association for the Blind, this year's event Logo and on the background the picture of the 2001’s Logo-Day. With no doubt a beautiful memento

The Saturday dawned cold, when the first cars began arriving at Riversandsfarm the temperature was around 4 degrees Celsius, the grass was all white, covered with frost. This must have made some Beetlemaniacs to give up the event, but the attendance was within expectations.

The cold grass and Heide-Marie’s icy boots, demonstrate how cold it was
The "pool of money" has resulted in a check for 10,000.00 Rand, equivalent to approximately U.S. $ 1,500.00

The event aimed to collaborate with the South African Guide-Dogs Association for the Blind, and the idea was to collect donations at the event entrance, so as to cover expenses and to help this association. But things did not go as planned, the amount collected did not cover the expenses and Bonny ended up making an additional contribution in order to raise the amount that was donated.

Who gave a look at the picture of this year’s VW Logo may have noticed a huge two colors (yellow and white) Kombi, at the top of the image. It is the largest inflatable Kombi of the world. This Mega-Kombi was manufactured for a business event and was on sale and Pierre ended up buying it to use in this and other events. He hopes that this investment will bring returns as an attraction for the public. The interior of this Kombi is hollow and can be used for various activities. In this event it housed the staff that was printing the air photos of the VW-Logo. Its dimensions are 10m x 5m x 4m.

The extremes: the Mega- Kombi and the tiny shortened VW Beetles...

Several gifts were raffled to the participants, for example: Motorheads agendas, books about the VW Citi (see article about the end of production of this car in www.maxicar.com.br/old/reporter/56312despedidavwciti.asp, books written by my friend John Lemon and edited by VW of South Africa and that were donated by AutoPavilion, which is the Volkswagen of South Africa’s Museum. Volkspares,Adendorff ,Auto Pursuit,Supa Quick Birchleigh, Refrigerated Transport Services.Bugger Transmissions etc. were helping sponsors. Three over flights by helicopter from the completed VW Logo were also drawn, a fantastic prize!

The table with the gifts for the public. With books, diaries, trophies and much more...
The helicopter, a fundamental part in this event allowed the registration of finished VW Logo

Another attraction of the event was the flea market that offered parts, clothing and other items intended for collectors. Also food stalls were set up.

In South Africa there are also women who like Beetle so much to do tattoos with the bellowed car

Besides the Beetle and VW club Joburg, other invited clubs, like the VW Beetle and Bus Sport Club and Jacaranda Beetle Club, attended the event.

The event was held peacefully and was another Pierre’s success, are hereby congratulated for his determined and successful initiative. As we can see in this report, the relationship situation does repeat itself in clubs in several countries and the condition of having strong people who take to heart the realization of events and the coordination of clubs is not an exclusive from this club or that country.

Thankfully, events are carried out regardless of the difficulties, as each event is an important step towards the maintenance of cars and the hobby as a whole. Surely some of you could report similar situations that have occurred here in Brazil

The following video shows pictures and facts of the event; this is a mode that allows having an overview of the event in a few minutes

To complement the photographic report, please see the photo album by clicking in the following link.


Article: Alexander Gromow
Collaboration and Photos: Pierre “Bugger” Eksteen and
Heide-Marie Von Der Au
Details search on the Internet

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Alexander Gromow - Former Chairman of the VW Beetle Club of Brazil. Author of the book I LOVEBEETLE compiler of the book and I LOVE BEETLE II. Author of articles on the subject published in newsletters of clubs and national and international press. Participated on the launch of the National Day of the Beetle and presented the project that led to the approval of the Municipal Day of the Beetle in São Paulo. Launched the World Day of the Beetle in Bad Camberg, Germany. Amateur historian recognized worldwide and activist of movements that aim to preserve the Beetle and vintage cars in general. He participated in several TV and radio on the subject. Gives lectures about the VW History


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